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Range system
We lock lighting, materials, composition and tone so every SKU reads as part of the same family — before volume production starts.
Case study · Consumer catalogues
One catalogue. One visual language.
How we turn a full product range into a repeatable content system — so every SKU looks related across marketplaces, owned commerce, social, retail and campaigns.
Deliverables
What a consumer catalogue pack covers.
- Shared art direction locked across the full range
- Marketplace listing stills per SKU (Amazon / Shopify-ready)
- Lifestyle and social stills + short verticals
- Launch / hero film with channel cutdowns
- Colourway and variant coverage without breaking the system
- Channel crops that keep product truth intact
The brief
Make the whole range feel like one brand — on every surface.
A catalogue is not one hero shot. It is variants, price points, launches and channel rules. Photography alone struggles to keep pace; DIY AI drifts into a generic look. We set the visual language once, then produce with taste and judgment in the loop.
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01
What we build
A directed content system for the range — not one-off images. Product truth, palette and art direction stay fixed while formats adapt.
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Why this approach
Teams need volume without babysitting generators or re-shooting every SKU. Directed packs + human judgment ship faster and stay on-brand.
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What you get
Channel-ready outcomes you can reorder as new SKUs and campaigns land — with a hybrid 3D path when geometry must be exact.
What we make
From family system to every sales surface.
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Marketplace & PDP
Listing stills and product-page sets built for clarity and conversion — consistent crops, honest product truth, channel-ready delivery.
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Social & lifestyle
Feed and stories formats that keep the product recognisable — short verticals and stills that feel directed, not prompt-lottery.
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Launch film & cutdowns
One hero look, then channel cutdowns from the same directed system — so campaign, PDP and social stay coherent.
Approach
Taste and judgment, built into the pipeline.
Direction before volume
We define the copy, look and rules around your brief, then direct generation across the range.
Expert loop
We curate, reject and regenerate until the pack clears product truth and brand taste.
Hybrid when exact
If labels, mechanisms or configurators must be geometrically true, we lock a 3D master and reuse it.
Reorderable packs
Fixed packs you can adjust and reorder as SKUs and campaigns grow — not a one-off shoot.
Related
Also in the studio.
Industrial catalogues